(In Part 3, I wrote about franchisor support, and how important it is for prospective franchise buyers to get specific examples of how they'll actually be supported, after they write a check for $25k-$30k to you. )
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I hope it got you thinking about how you can demonstrate to your prospective franchise buyers exactly how you intend to provide support, which is a really important reason for them to even consider the idea of investing in a franchise of their own.
Next, I'd like to discuss something that's very important to prospective franchise buyers. This topic may or may not be front and center in the minds of those looking at franchises to buy, but it is there..somewhere in their thoughts.
It's all about the.....
Continue reading "7 Things That Franchise Buyer's Want (Part 4)" »
(Here's the true value of hooey)
I'm adding this to my "Top 10 Reasons I Left F_ _ _ _ _t."
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I left a national franchise brokering franchise almost 3 years ago, for many reasons. Some I may even go into, sometime in the future.
I'm really happy about my decision. Especially after seeing what they've just come up with.
This one's is a doozy.
Continue reading "New Software-Based Franchise "Matching" Tool Is A Bunch Of Marketing Hooey" »
A while back, I listed " The 5 Top Reasons For Buying A Franchise."
Allow me to refresh your memory;
- To avoid dysfunctional bosses
- The desire to create equity
- A desire for more freedom
- A desire to create a legacy
- Community involvement
I still feel that those are valid reasons. I forgot one though...
Continue reading "Do You Need Another Good Reason To Buy A Franchise Business?" »
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