More and more niche franchise websites seem to be coming on to the scene, and they are getting more diverse as well. The internet enables marketers to really hone in on specific groups of consumers. Just look at Facebook. Matt Dickman, a friend of mine in the internet digital marketing space, discusses Facebook and MySpace here.
So if niches are the way to go, what groups should you go after, as a franchisor? You can target, the military, women, men, folks that want to "make a difference," folks that want to build an empire, and even folks who want to do something Green......
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