The Franchise King Blog

Would You Like Some Free Bar-B-Que Ribs?

A Bar-B-Que restaurant franchise is offering a free entree, (up to a $15 value) on Sunday, August 1st, 2010. All you have to do is show up to one of their restaurant franchises, and present your name.

But...and here's the big but; (LOL) you must have a very specific name.

In order to find out what your name must be, you'll have to watch this extremely long video from YouTube. Ready????

Now that you know what your name has to be, maybe you should go to Franchising.com to get some more specifics, which may have some derivatives of the name mentioned on the video...Trust me.

Do Busy Dual-Income Families Need Services From Service Franchises?

Back in the day, Dad went to work, Monday Through Friday, while Mom stayed home, cooking and cleaning. Dual-income families were very rare......

The Beaver Cleaver family set-up is a rarity, these days. Since the late 1960s, more and more families have become dual-income households out of necessity. Now, the kids came home from school, and there may not be anybody home. (Unless Grandma Bea is over helping out.) 

In lots of cases, Mom holds down a full-time job. (Heck, Mom has a full-blown career going on.) Life can get a little overwhelming for these modern families.

Having a pretty nice income coming in these days is a good thing. But, there's one thing that's missing. Do you know what it is?

This Franchise Concept Is A Plus (Batteries Plus!)

Do you ever need batteries? Of course you do.

Do more and more electronic items seem to run on batteries, these days? You betcha!

There are;

• Cell phones
• Laptops
• PC mice
• Store displays
• Specialized lighting

And much, much more. All of them need batteries!

The average household has 23 battery-powered devices – some common, some not so common. Last year, Batteries Plus sold more than 19,000 different specialty batteries.

The stores also have technicians and sales associates on hand to install most batteries at no cost – with the exception of a few more specialized automotive batteries.

Here's an article about an El Paso franchisee of Batteries Plus..

A few years ago, I had the pleasure of helping Mike Burzminski of Cleveland, find this great franchise concept. Here are his stores... (I'm a customer!)

Are You Offering A Green Franchise Opportunity?

Shown Here; The Kardashians, in front of their new green, and totally organic garden from GroOrganic, a new green franchise out of California.

**********************************************************************************************

If you are offering a green franchise opportunity, you may be in a really good place right now. I may be, also. Let's get the word out, together!

I happen to own a niche website that's starting to get quite popular....

I launched The Green Franchise Directory in June of 2008, after I started to notice that more and more people were really starting to get interested in environmentally friendly businesses. (It was actually the 1st website solely devoted to green franchises. I know, I'm just sooo cutting edge.)

Since then, several green franchises have been launched, (Some have even become advertisers on the Green Franchise Directory) with many more on the way. How do I know?  Because they are starting to reach out to me. They want me to help them tell their stories. Stay tuned.

Are you starting to get interested in green franchise opportunities, too? 

Would you invest your money in one?

My Franchise Business Advice For The Week Of March 15th, 2010

This week's franchise business advice is for franchisors and franchisees;

PR

Traditional public relations exposure is still needed. PR Newswire may be a great place to submit stories about your franchise, but it's not the end-all. Social media marketing has provided fantastic low-cost ways to get exposure, but it too, isn't the magic bullet, if it's used alone. Social media marketing is what I call, "another spoke in the wheel" of a total marketing package. Getting ink in major publications, and getting exposure on national radio and television shows can make your phone ring, and PR firms know how to get you there.

Early on in my franchise consulting and marketing career, I was the liaison between a franchise brokerage group I was with, and a boutique franchise PR firm. The ladies at Sanderson PR in Chicago including Rhonda Sanderson, and her amazing right hand gal, Courtney Thomas, showed me how to get things done. I've also been able to do some cool things with Christine Perkett, the power behind Perkett PR in Boston, and John Sternal, the president (and a new dad!) over at Sternal PR, in sunny Florida.

Get with a PR firm!

Take a look at this new virtual business card!