The Franchise King Blog

Great Clips And Old Navy Team Up In a Back-To-School Coupon Promotion

   

Maybe we all need to go back-to-school-when it comes to marketing...

Before the internet, things like coupons, and in this case, Old Navy coupons, were commonplace.

Here's a great example of a traditional coupon marketing campaign....

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In their 2nd annual co-promotion, Great Clips, a 3,000+ unit hair care franchise, and Old Navy, a trusted clothing brand with over 1,000 retail stores, are teaming up to capitalize on the back-to-school crowd that will be bursting through retail doors of all shapes and sizes in the coming weeks.

During the back-to-school promotional period, Great Clips franchise salons will give away a $10 off Old Navy coupon to everyone—not just school-age kids—who comes in for a haircut. And, the coupon offer from Old Navy is only available to Great Clips customers. The offer is good for $10 off any $50 purchase at Old Navy—a 20% discount.

Franchise folks; this is simple, yet brilliant marketing. It's even-shall we say..traditional marketing.

Of course, there's a social media marketing twist to this too. You're reading this TypePad* blog. You may even decide to Tweet about it, or click that Facebook "like" button down below, so others will learn about this cool promotion.

After all, we all need to save some money, these days. 

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Follow me on Twitter @FranchiseKing

Do You Need Help With Your Company's Internet Marketing Strategy? Don't Wait Until June 1st!

On June 1st the price goes up. But, you don't care. It's only money. Your online marketing strategies have been wildly successful. You don't even have to go the the rest of this post, because

Will Subway's Freshbuzz Twitter Promotion Generate Some Fresh Twitter Buzz?

The next two weeks will be busy ones for fans of Subway, and it's famous $5 Footlongs(tm).

Enter the Famous Fans, who bring their love of SUBWAY(r) sandwiches to life on the court, in their race cars, in the pool and on TV. This month, a new advertising campaign gathers many of these Famous Fans together to tout the everyday value of $5 Footlongs(tm).

And, just who are the Famous Fans?

• Laila Ali

• Carl Edwards

• Jared Fogle

• Jay Glazer

• Blake Griffin

• Ryan Howard

• Nastia Liukin

• Michael Phelp,

• CC Sabathia

• Michael Strahan

As I said, there is a Twitter promotion happening. Right now. Here's your chance to win some gift certificates...Hungry yet? Here's how to enter;

Just by sharing their views, followers will be entered into the chance to win one of five $10 gift cards per day. People are also encouraged to follow the Famous Fans on Twitter who will be weighing in with their feedback on what makes them a great fit for the brand. To participate, visit http://twitter.com/subwayfreshbuzz from April 14 through April 27.

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Are you following me on Twitter? @FranchiseKing

*Check out www.FranchiseSocialMedia.com, too!

Franchise Executives; Mobile Ad Campaign Marketing Is Becoming Very Effective

http://www.flickr.com/photos/visualthinker/ / CC BY-SA 2.0

                           

                            80%

80% of mobile phone users are now using text messaging, according to Mobile Marketer.

According to a new report over at MarketingProfs, when benchmarked against performance norms developed for online advertising, mobile campaign norms were also 6.0 times higher than online campaign norms in purchase intent, 3.0 times higher in aided awareness, and 2.5 times higher in ad awareness. Read!

Look at this new story from Reuters 

(It tells us that consumers are ready for this type of marketing, now)

Searching For Stellar Franchise Opportunities

Some of the best franchises can be found in traditional ways. Even some stellar ones.

If you are thinking about becoming your own boss, and the business model of franchising is intriguing to you, where do you start your search for that stellar, knock your socks off, franchise?

1st off, what exactly is a franchise? Read

There are a few different routes to start your franchise search at. You can:

1. Go to a bookstore, and purchase a few Entrepreneur Magazines that have information on franchises and business opportunities.

Some of the best franchises can be found in traditional ways. Even some stellar ones.

If you are thinking about becoming your own boss, and the business model of franchising is intriguing to you, where do you start your search for that stellar, knock your socks off, franchise?