Balihoo Inc. out of Boise, Idaho, is a "Local Marketing Automation" provider, and works in several different industries, including the franchise industry.
I've interacted with the folks up there more than a few times, (It's been way too long, guys!) and I like what I see.
Just go to their website for some specifics on how they help local small businesses get customers.
Balihoo just released some of their predictions for the upcoming year, and I feel that they're worth sharing with you. We all need some local marketing help, right?
Here's a couple of local marketing and media trends that Balihoo sees for 2010;
- Direct Mail: There has been a resurgence in direct mail as no-call lists, e-mail spam rules and untargeted broad media affect local marketers’ ability to reach audiences.
- Mobile: Smart phones are becoming more popular, and technologies are moving mobile advertising from primarily text messaging-based to including images and video. However, Balihoo still sees mobile at the local level as more sizzle than steak.
- Integrated Marketing Communications: Historically, local businesses have not done a particularly good job at integrating their marketing communications across multiple channels. As audience sizes shrink and targeting options increase, there has been a renewed interest from local business in pursuing an integrated marketing communications strategy.
Prediction: Local marketers will continue their 2009 trend of pursuing an integrated strategy.
I happen to know a guy who talks about the importance of an integrated marketing strategy. He's one of my strategic partners. PS
How important is local marketing to your company?
Here's the rest of the 2010 Local Marketing/Media Trends
* Here's a New Year's Resolution; You'll only subscribe to blogs that will help you make money in 2010.
Thank you so much for pointing out how important local area advertising is.
Mary Richard
Posted by: Mary Richard | December 30, 2009 at 11:11 PM