McDonald's is in the midst of making a big push into the beverage business, with plans to launch frappes and smoothies next summer.
One area where McDonald's will likely focus during the test will be on how the beverage machines affect service times in an industry intent on speed of service.
Read this article from SmartMoney
They are test-marketing a cool new beverage dispenser called The Freestyle from beverage maker, Coca Cola.
This video of The Freestyle in action, with it's highly energetic presenter, is all about speed, and efficiency.
Once again, the folks from Illinois are doing cutting edge stuff. Nothing new there...
Have you seen one of these in action at your local McDonald's yet?
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