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November 03, 2009

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The Franchise King

Tony,
Thank you for stopping by..

In the US, when the franchisee does not renew his or her franchise agreement, (Typically 10 years) the franchisee is left with some equity. (Hopefully)

"Ownership" is a strange word. When we buy a car we feel that we own it. It's "our" new car, "our" car, "my" car, etc. But only if we pay cash for it.

When someone invests in a franchise of their own, it's "their" franchise.

In the numerous seminars that I do on franchise ownership, I ask my attendees what they are buying, when they invest in a franchise. The ones that seem to get it say that they are buying a system. I tell them to make sure they know that they are buying SOMEONE ELSE'S system.

As long as they know THAT going in, the semantics of the word "own" are not as important.

Buy renting? No way. Folks rent party tents. Not franchises.

The Franchise King
Joel Libava

Tony wilson

Actually, its totally like a rental. A lease of land is an imperfect, but satisfactory analogy.

In canada, when the term of the franchise expires ( without further renewal), the franchisee really has nothing left because the franchisor has no obligation to sign another contract with the now former franchisee.

I draft franchise agreements all the time. You never "buy" the system as a franchisee. You simply have a right to use the system, under license, until the term expires, then whatever rights you have to use the system expire.

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