Franchise Executives; Mobile Ad Campaign Marketing Is Becoming Very Effective

http://www.flickr.com/photos/visualthinker/ / CC BY-SA 2.0

                           

                            80%

80% of mobile phone users are now using text messaging, according to Mobile Marketer.

According to a new report over at MarketingProfs, when benchmarked against performance norms developed for online advertising, mobile campaign norms were also 6.0 times higher than online campaign norms in purchase intent, 3.0 times higher in aided awareness, and 2.5 times higher in ad awareness. Read!

Look at this new story from Reuters 

(It tells us that consumers are ready for this type of marketing, now)

A cool company that I am working with (I found them over at the OPEN Forum By American Express website/blog) has a really easy way for franchisors of all types to get their messages out.

Fanminder really believes in Mobile marketing. Here's why;

• Text messaging is the most used service on mobile phones and the fastest growing marketing segment
• Virtually every phone can receive text messages
• All text marketing is permission based, like email marketing, so your fans opt-in to your mobile marketing-no spamming!
• Text messaging is effective because “People read every text message they receive”

The folks that sign up for your messages opt-in, as stated up above. You will be sending messages to folks that want to receive them! (In Mobile marketing, these fine folks are called "fans.")

You do want your franchisees to make more money, right? Adding fans is one way to do so.

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Here are three ways that you can build your "fan" lists;

• Create in-store signs advertising your mobile list
• Place our self-subscribe widget on your website
• Type fans directly into your list if you typically collect registration or other info when they visit your store, or when you go to their homes or offices to offer your products or services.

So, you may be asking yourself if this is going to be really complicated. Fanminder makes this really easy to implement. That is because;

• There is no software to install or upgrade
• You can work from any internet-connected Mac or PC
• It's Completely online, so there's no technology specialist needed

Fanminder even has a library full of promotional ideas, including phrases for you to use in your text messages that your fans are waiting to receive..

Would you like to learn a little more?

Better yet, how about a Free 30-Day trial?

Aren't you a little curious? Click it :)

 

(Full Disclosure; I am an affiliate of Fanminder)