Sara Wilson, a popular small business and entrepreneurial writer, just put together a nice column on how the franchise industry is starting to use social media. Sara asked Gini Dietrich, CEO of Arment Dietrich, a few questions...including one on how franchisors can use social media effectively.
Here's one important answer about when to get in, from the article published over at AllBusiness.com;
"For those franchise companies that are still a bit intimidated by the
unknown of social media, Dietrich stresses that getting on board sooner
rather than later is crucial."
I just wrote a post about this very topic. Read about how bad I want to shout to all the franchise execs, "Use social media..now!!!"
Then read the rest of Sara's AllBusiness.com article. It is terrific! {And educational}
Gini just did an interview with a friend of mine in the franchise social media space, Paul Segreto. Here
Of course, this guy gets it, too.
Here's an article on franchise social media from Small Business Trends
How big is social media?
Cleveland, Ohio even has it's own Social Media Club
Please take a gander at;
www.FranchiseSocialMarketing.com
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