The Franchise King Blog

The Senior Care Franchise Services Sector Still Seems Unstoppable

Talk about filling an unmet need. Yes..it's still an unmet need. Just because there are over 30 different franchises offering various medical and non-medical senior care services, it doesn't necessarily mean that our senior population is being taken care of. There are just so many folks getting to "that age." They don't want to end up in a nursing home, either.People really want to stay home instead.

Add to it the utter confusion about insurance..what's covered, what's not, etc., and you have lots of headaches. And..this is important; lots of opportunity.

What Are Senior Care Franchises Really About?

There are over 30 Senior Care Franchise offerings in the US alone. 30!

All 30 of these franchises have one thing in common. (Besides the fact that that their franchise owners service the senior market) 

They all require heavy outbound sales. These franchises are really about sales. (You just happen to be "selling" a much-needed service)

"This is an outbound-sales type of franchise. If your visual of a Home Health Care franchise consists of watching throngs of needy clients busting through your doors anxious to do business with you, you’re going to be sorely disappointed."- From my recent post over at Business.Gov.

Now, I do understand the two dominant reasons given for going into this sector of franchising;

• The numbers. (Millions of retiring baby boomers)

• The need to help these seniors out, and make a difference

Those are great reasons, for sure. I just want to make sure that you know that although you will be getting involved with a huge demographic, (that does need the services that you'll be offering) and you will have an opportunity to make a difference, and really help others, this is a sales and relationship-building business.

30% of the folks that I'm talking with about opportunities in franchise ownership are inquiring about these franchises. Will this trend continue?   

Should you choose this type of franchise to buy? Are you qualified for this type of outbound business? Is there another franchise type that's similar, but doesn't require strong sales and networking skills?

Go here to find out what you franchises you should be looking at

Social Media Marketing By Franchise Companies Can't Be A Part-Time Gig

             


If you are an executive, or even the owner of a franchise concept, don't worry about all the buzz around social media. Don't pressure yourself into doing social media, just because a growing number of other franchisors have started getting their feet wet. Just keep doing what you're doing. I'm sure that you are totally euphoric about your current franchise marketing successes...

Being the Community Promotions Director for a powerful and influential website like Small Business Trends has some perks. One of them includes spending a great deal of time actually reading what some of the columnists on the site are writing about. In this case, what Lisa Barone of Outspoken Media just wrote about social media marketing...

Franchise Executives; Mobile Ad Campaign Marketing Is Becoming Very Effective

http://www.flickr.com/photos/visualthinker/ / CC BY-SA 2.0

                           

                            80%

80% of mobile phone users are now using text messaging, according to Mobile Marketer.

According to a new report over at MarketingProfs, when benchmarked against performance norms developed for online advertising, mobile campaign norms were also 6.0 times higher than online campaign norms in purchase intent, 3.0 times higher in aided awareness, and 2.5 times higher in ad awareness. Read!

Look at this new story from Reuters 

(It tells us that consumers are ready for this type of marketing, now)

Healthcare Franchise Opportunity;The LabXpress Franchise

This one's different...

From their website;

"LabXpress™ is a franchise opportunity in the high-margin, high growth medical laboratory testing industry."

It continues;

"The healthcare industry is changing, and in today’s market conditions consumers as well as medical professionals want more information than ever, along with faster results. LabXpress™ provides a safe, clean, customer friendly and a low cost environment where efficiency and convenience serve the needs of all parties involved."

According to the great folks over at Dane Carlson's website;

"Initial response for LabXpress™ Franchises has far exceeded expectations with potential franchisees contacting the company from all over the country within weeks of the posting of the franchise website."

Read more