The Franchise King Blog

Franchise Fears; Still Fearful About The Economy?

In this month's Poll Question, I asked :

"If you were thinking about becoming a franchise owner before the financial crisis, have you changed your mind?"

84.6% said Yes
15.4% said No

Here is what I have to say about that.....

What do you have to say???

The Daily Franchise News Going Under

                         

The Daily Franchise News has gone underground to get the scoop on a franchise that I of course knew about, but didn't have the courage to report on. Sometimes, the lack of intelligence in some of the inventors of certain franchise concept's astounds me to the point of utter paralysis. In the case, morbid paralysis. I almost did a short post on this franchise a couple of  weeks ago, but as I said, just didn't have the courage.

Halloween is my favorite holiday, and Alexis Mattera, a hilarious gal who writes at The Daily Franchise News, has scooped me for the 1st time ever, so in the Halloween spirit {Get it..spirit...hehehe} I am refraining from putting a hex on her and the entire staff over at Sanderson PR for doing this.

Here is the story. Scary Stuff...

Franchise Directories Rated!

                                       

                                                                  

As a contributing writer for Anita Campbell's highly influential Small Business Trends website, I get to choose the topics I write about as they relate to franchising, and small business.

In my most recent column, Anita actually suggested that I do one that ranks some popular Franchise Directories. Here is an excerpt: 

"It used to be if one wanted to find a list of franchises to check out for possible purchase, you would go out and buy a couple of entrepreneurial/business opportunity magazines from a bookstore, spend a Saturday afternoon circling the ones of interest, and then contact them to request more information.

There were even a few “Business Opportunity” directories that one could purchase in order to find out what franchises were available to look at.

Ahhhh. The good old days …."

Please continue reading the article, and see who was rated, here.

The Green Franchise Directory

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Business Plans For Your Future Franchise.
 

Franchise Demographics; Are You A Target?

Are you like me?

I work full time.{As a small business owner} My wife works full time. My daughter goes to school full time. Our doggie needs attention, full time. Our extended families need help with stuff. {A little}

We are a target.{For really smart franchise companies}We are a DIFWNT. As such, we have dual incomes. And no time. Really smart franchise companies know this. They find us. They. Want. Our. Money.

{By the way, it stands for "Dual Income Family With No Time"}

My recent article over at AllBusiness.com discusses how service related franchises could be the way to go, if you are considering franchise ownership. Read.

Don't Miss A Thing. Look.

Guy Kawasaki's Business Start-Up Advice; A Video

One of my favorite entrepreneurs is Guy Kawasaki. I got to meet him, recently in Las Vegas. I like his attitude, smarts, and wisdom. He is also a gentleman.

Watch this video!

Watch your brand.